Improve Your Presentation Skills

“Focus every presentation on relevance and timeliness”

Before you enter into a sales presentation or offer, be confident in your answers to these four questions, from the perspective of your audience:

Why me?   What in particular makes me (or those I’m representing) the appropriate source of this offer?

Why this?  What specifically makes what I’m presenting valuable and important to this audience?

Why now?  What is timely, perhaps even urgent, about this presentation or offer?

Why you?  Why is this particular audience the most appropriate receiver of this presentation or offer?

Obviously, this presupposes that you’ll have a clear and precise explanation of your product and offer and that the agenda for the meeting has been made clear… but that is insufficient if there isn’t a powerful connection and a timely reason for their consideration.